Dave Asprey, who first introduced the idea of bulletproof coffee in 2009, is a person with serious IT street cred, having worked for Trend Micro, Blue Coat and Citrix. According to some sources, he was also among the first to think of putting the caffeine molecule on a tee-shirt. Awesome.
Despite my admiration for his tech chops, the idea of putting butter in coffee seemed a bit, er — yakky — pun intended. Then, I tried it. It tastes pretty good!